CEO of Parkwood Corp, chairman and CEO of the Jack, Joseph, and Morton Mandel Foundation, Morton Mandel has reached great success in both his financial and personal life. In his book It's All About Who... Morton talks about his humble beginnings from working a summer job for his uncle in the wholesale auto parts business, to owning that same business with his brothers in July 1940. Though Morton joined the Army in World War II and left the business world behind him, it wasn't until after the war Morton and his brothers took a hard look at why their business was struggling to turn a major profit. Morton and his brothers realized that in an over-saturated market you have to come up with a different solution to attract customers; that sometimes business owners need to take a step back to see what their customers really need. What they learned propelled them into the future to live richer lives both monetarily and in the quality of life. Now Morton shares what he has learned about what a CEO is worth and how to hire and maintain "A employees". AMA is a world-class leadership development provider in more than 40 countries worldwide. Our training is internationally recognized by nine professional associations and the majority of the Fortune 500 companies. 1. Language: English. Narrator: Dave Summers. Audio sample: http://samples.audible.de/bk/amai/000295/bk_amai_000295_sample.mp3. Digital audiobook in aax.